On-Demand Service
Pixel and server-side Conversions API tracking set up correctly, so your ad account actually knows which purchases and leads came from which ad.
Browser-only pixel tracking misses a meaningful share of events due to iOS and browser privacy changes. Conversions API sends the same events from your server, which keeps tracking working even when the browser pixel does not fire.
We set up both together, matched correctly, so your reported results reflect what is actually happening, not an undercount that makes good campaigns look like they are not working.
A pixel alone typically misses a meaningful share of events; CAPI recovers most of that missing data.
Yes, we set it up to match whichever platform your store runs on.